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2nd Life: Let's give the sneaker industry a second chance

second life sneaker

available now

Hard to believe these hotties were made from thrown-away pairs, right?

“What if sneakers — and fashion in general — didn’t end up in landfills, but started a new life? With more meaning, more purpose, more soul?

At MoEa, we’re convinced that every piece of clothing, every object can be reincarnated, following the famous saying: ‘Nothing is lost, everything is transformed.’” says Benoît, co-founder.

DISCOVER NOW

WE GATHERED YOUR OLD MOEAs SNEAKERS AND TURNED THEM INTO BESPOKE PIECES.

We are finally launching our SECOND LIFE SNEAKER. The first unique, limited-edition sneaker collection made entirely from used, transformed MoEa shoes.

Each pair has lived a life. Walked streets. Carried stories. And now, it comes back - reimagined, remade, reborn.

This isn’t recycling. It’s reincarnation. It’s circularity with character. This launch is a love letter to those who believe fashion can do better and that creation doesn’t have to come at the cost of destruction.

BUY SECOND LIFE SNEAKER

"THE SITUATION IS URGENT YET NOBODY DOES ANYThING. LEt'S CHANGE THE GAME"

The end-of-life of shoes, especially sneakers, is a major environmental issue long ignored by brands. Managing this process is complex and costly, but essential given the industry’s ecological impact.

20–22B pairs of shoes are discarded annually

Synthetic materials can take up to 1,000 years to decompose.

The global apparel industry (incl. footwear) generated 8.3M tonnes of plastic pollution in 2019.

Wear the Change

Each piece has a story

What will yours be?

How DO WE CRAFT 2nD LIFE SNEAKERS?

In Portugal, every pair goes through a meticulous four-step transformation:

Collection – Worn sneakers are sent back to us.
Cleaning – Each pair is cleaned and taken apart.
Flat Layout – Flattened, prepped, and reimagined.
Stitching – Hand-sewn and rebuilt into a new sneaker.

Shop the Drop

FIRST SECOND LIFE DROP

THE BEST PART? EACH PAIR IS ENTIRELY UNIQUE

Each collected pair is dismantled, reworked, and transformed into a unique creation.
Carefully selected materials meet bespoke design.

Extremely limited.
No replicas. Just rare, raw, real.

Your Unique Pair, Marked by Bold Details

Truly unique, each with its own character, all united by MoEa’s signature design.

The Second Life Q&A