The production of the AppleSkin™ starts in Bolzano, in the north of Italy a land with many apple cutlings and thus many apple juice companies.

Apple waste from the juice industry is gathered by Frumat® and mixed with organic cotton and recycled PU to create a durable leather like material. Created in Italy this innovative material is a huge success in the step towards a cruelty-free fashion industry.

Frumat® partners with MABEL, an Italian textile company, providing their facilities to produce the material. Their collaboration helped develop a sustainable material with high technical specifications, composed up to 50% of retrieved industrial waste that would have been otherwise destroyed with all annexed costs and damages to the environment.